**Fashion Retail Giants Macy’s and Nordstrom Revamp Merchandise Strategies in Bid to Regain Market Share**
In a bid to regain market share and appeal to evolving consumer preferences, retail giants Macy’s and Nordstrom are overhauling their merchandise offerings. The moves come amidst intensifying competition from online retailers and fast-fashion chains, forcing traditional department stores to adapt and innovate to remain relevant.
**Macy’s: Embracing Digital and Value-Driven Shopping**
Macy’s has embarked on a comprehensive transformation plan that includes scaling back on its physical footprint, optimizing its online presence, and refocusing its merchandise mix. The department store chain is reducing the number of its brick-and-mortar stores, while simultaneously investing in its e-commerce platform and expanding its omnichannel capabilities to provide customers with a seamless shopping experience.
In terms of merchandise, Macy’s is doubling down on value-driven offerings. The company has introduced a new .
