Skechers takes direct control of Northern European business
Translated by
Nicola Mira
Nicola Mira
After posting record results in 2022, withSkechers
“We can’t wait to further expand our reach in Europe by combining the Sports Connection team’s local expertise with our global capabilities and financial resources,” said David Weinberg
Sports Connection has been Skechers’s exclusive partner in Northern Europe since 2005. The company is active in Denmark, Finland, Norway, Sweden, Greenland and the Faroe Islands, and operates 58 Skechers stores and various e-shops, as well as serving 1,600 multibrand retailers.
Peter Jørgensen, CEO of Sports Connection, will now assume the role of Skechers’s managing director for the Northern European countries.