Skechers takes direct control of Northern European business

Skechers takes direct control of Northern European business

Translated by

Nicola Mira

After posting record results in 2022, withSkechers


The Skechers store in Esbjerg, Denmark

“We can’t wait to further expand our reach in Europe by combining the Sports Connection team’s local expertise with our global capabilities and financial resources,” said David Weinberg

Sports Connection has been Skechers’s exclusive partner in Northern Europe since 2005. The company is active in Denmark, Finland, Norway, Sweden, Greenland and the Faroe Islands, and operates 58 Skechers stores and various e-shops, as well as serving 1,600 multibrand retailers.

Peter Jørgensen, CEO of Sports Connection, will now assume the role of Skechers’s managing director for the Northern European countries.
 

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