Amazon named the world’s most valuable brand in 2023: Brand Finance
Amazon
Despite its brand value falling 15% this year from US$350.3 billion to US$299.3 billion, along with its rating from AAA+ to AAA, Amazon is still on top value-wise. The e-commerce giant is followed by Apple
Other tech-focused brands to lose value in 2022 include Samsung
“Technology brands across the world have lost significant value in response to shifting demand patterns. Inflation has affected brands across many sectors, but as consumer habits partially revert to pre-pandemic patterns, demand for the services of tech brands has been hit particularly hard,” said David Haigh, chairman and CEO of Brand Finance.
“Additionally, disrupted supply chains, labour shortages, and greater obstacles to financing have left their mark.”
On the positive side, Instagram
