Express names Brian Atwood new creative director of footwear
Fashion apparel retailer Express
In this role, Atwood will oversee women’s and statement men’s footwear. To kick off the partnership, the legendary luxury footwear designer has also introduced an exclusive shoe collaboration with the brand.
“We wanted to create excitement around our shoe business, seeing as it is our largest demand-driving category in accessories,” said Sara Tervo, EVP and chief marketing officer at Express.
“We knew Brian’s eye for design and industry credibility would elevate the offering and complement the seasonal product assortment. He is a master at designing shoes that create confidence – which is what Express always aims to deliver our customers.”
The ‘Brian Atwood for Express’ collection features Atwood’s signature styles of feathered heels and slouchy boots, priced from $68-$298. Fans can expect subsequent monthly drops that will include styles for both women and men.
“The process was very organic and the team at Express was wonderful and open to new ideas. We were really focused on elevating the product and creating timeless shoes that people want to get resoled because they love them so much,” added Atwood.
“We’re going to give the customer something they haven’t had yet.”
