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How can brands appeal to Generation Z?

How can brands appeal to Generation Z? By AFP-Relaxnews Social networks have completely changed the game when it comes to advertising. To meet the new expectations of Generation Z, marketers must now adapt their communications strategies. So what are the…

Guillem Gallego joins New Guards Group’s marketing team

Guillem Gallego joins New Guards Group’s marketing team Translated by Roberta HERRERA Guillem Gallego has swapped Barcelona for Milan. The executive, a marketing specialist and the mastermind behind the renewal of Desigual Former Desigual marketing director Guillem Gallego joins New…