Yves Rocher and Petit Bateau, two major French fashion and beauty companies, have recently appointed new leadership. Yves Rocher has named Bris Rocher as its new CEO, while Petit Bateau has appointed Arnaud de Puyfontaine as its new chairman.
**Yves Rocher**
Bris Rocher is the son of Yves Rocher, the founder of the eponymous beauty company. He has been with the company for over 20 years, most recently serving as its deputy CEO. Rocher is known for his passion for the environment and his commitment to sustainable development. He is expected to continue Yves Rocher’s tradition of innovation and environmental responsibility.
**Petit Bateau**
Arnaud de Puyfontaine is the former CEO of Vivendi, a French media and telecoms conglomerate. He has a wealth of experience in the consumer goods industry, having also served as the CEO of Danone, a food and beverage company. De Puyfontaine is expected to bring his strategic vision and operational expertise to Petit Bateau.
These new appointments come at a time of change for both Yves Rocher and Petit Bateau. The beauty industry is undergoing a period of rapid transformation, with the rise of e-commerce and the growing popularity of natural and organic products. The fashion industry is also facing challenges, with the rise of fast fashion and the changing consumer landscape.
Rocher and de Puyfontaine will be responsible for navigating these changes and ensuring the long-term success of their respective companies. They are both highly respected leaders with a proven track record of success. Their appointments are a sign of confidence in the future of both Yves Rocher and Petit Bateau.
In addition to the new CEO and chairman, Yves Rocher has also announced the appointment of two new members to its executive committee:
* **Anne-Laure Jacqmin** has been appointed as the new chief marketing officer. She has over 20 years of experience in the beauty industry, most recently serving as the global chief marketing officer of L’Oréal Paris.
* **Valérie Plantevin** has been appointed as the new chief digital officer. She has over 15 years of experience in the digital and e-commerce sectors, most recently serving as the chief digital officer of Coty, a beauty company.
These appointments are a sign of Yves Rocher’s commitment to innovation and digital transformation. Jacqmin and Plantevin are both highly experienced executives who will bring their expertise to help Yves Rocher continue to grow and succeed in the future.
Petit Bateau has also announced the appointment of a new CEO, Patrick Puy, who will take over from de Puyfontaine in September 2023. Puy has over 20 years of experience in the fashion industry, most recently serving as the CEO of SMCP, a French fashion group.
These changes in leadership come at a time of significant growth for Petit Bateau. The company has been expanding its international presence and has recently launched a new e-commerce platform. Puy is expected to continue Petit Bateau’s growth trajectory and build on its strong brand heritage.
With all of these changes, it is clear that Yves Rocher and Petit Bateau are entering a new era. They are both well-positioned to succeed in the future, with strong leadership teams and a commitment to innovation, sustainability, and customer satisfaction..
