Fashion giant Mango reveals LISA, a landmark conversational generative AI platform. Revolutionizing user experience, LISA debuts as a virtual assistant, innovator, and immersive guide, offering personalized interactions and enhancing the overall shopping experience..
LISA embodies the company’s commitment to merging technology with creativity, resulting in an AI-powered tool that enhances the user journey. LISA personifies and engages users, making their communication and shopping experiences more engaging and seamless..
LISA’s key features include:.
1. Conversational Chatbot: LISA seamlessly engages users through natural language, understanding customer requirements and offering instant support and guidance on products, styles, and trends..
2. Style Guide: LISA functions as a fashion oracle, analyzing images and generating similar or complementary recommendations, catering to the personal preferences of the user..
3. Personalized Recommendations: Leveraging AI algorithms and historical data, LISA curates and suggests products tailored specifically to each customer’s tastes and preferences, creating a unique shopping experience..
4. Social Influence: LISA keeps users up-to-date with key fashion influencers, highlighting products they promote, allowing users to effortlessly stay in vogue with the latest trends..
5. 3D Design Studio: LISA empowers users with a virtual 3D design studio, enabling them to customize and visualize their garments, from color to fabric and details..
6. Virtual Try-On: Leveraging augmented reality technology, LISA allows users to virtually try on garments using their smartphones. This feature enhances the online shopping experience, enabling users to visualize how specific items look and fit before making a purchase..
Toni Ruiz, Mango’s CEO, emphasizes LISA’s ability to enhance the user experience by offering tailored assistance and suggestions aligned with users’ specific preferences. He underscores LISA’s role as a testament to Mango’s commitment to innovation and the integration of technology into its retail strategy..
Mango, known for its commitment to sustainability, ensures LISA’s infrastructure is entirely cloud-based, minimizing its environmental impact. The company’s dedication to protecting the environment is reflected in this technological initiative..
LISA embodies Mango’s vision for the future of retail, where AI and personalized experiences intertwine to revolutionize how users discover, interact with, and purchase fashion. LISA underscores Mango’s position as a pioneer in the digital transformation of the fashion industry..
