Cult Gaia Transports Angelenos to Saint-Tropez

Cult Gaia founder Jasmin Larian Hekmat has brought her signature whimsical and sophisticated aesthetic to Los Angeles through the opening of her first retail store, located at 8504 Melrose Avenue in West Hollywood. The new boutique, designed in collaboration with esteemed interior designer Martin Brudnizki, offers customers a unique and immersive shopping experience inspired by the glamorous allure of Saint-Tropez..

Upon entering the store, shoppers are greeted with a stunning color palette of azure blue and golden yellow, punctuated by an array of vibrant flora, reminiscent of the Mediterranean’s picturesque vistas. The store’s interior is adorned with bespoke furnishings and intricate details curated by Hekmat herself, creating a space that exudes both sophistication and playfulness..

At the heart of the boutique lies the centerpiece, a hand-painted mural depicting a captivating scene of the French Riviera. This vibrant artwork serves as a backdrop to the carefully curated collection of Cult Gaia handbags, jewelry, and ready-to-wear pieces. Every corner of the store has been meticulously thought out, from the plush velvet sofas to the antique mirrors, each element contributing to the store’s distinctive charm..

In an interview with FashionNetwork.com, Hekmat shared her inspiration and vision for the new Los Angeles boutique:.

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