New York-based menswear brand Yony has opened its first West Coast store at Culver City’s new open-air shopping destination, Platform..
Yony, which was founded in 2018 by Yong Bae Seok, an alum of Ralph Lauren, J.Crew, and Tommy Hilfiger, and Yoni Paull, a former creative director for Brooks Brothers and creative consultant for Marc Jacobs, aims to make sophisticated menswear more accessible through a direct-to-consumer model..
The brand’s debut retail location is a 1,700-square-foot space that reflects Yony’s distinctive brand identity, which fuses classic Americana with a modern, streetwear-inspired aesthetic..
The store is designed to feel both inviting and elevated, with warm wood tones, textured walls, and vintage industrial fixtures creating a comfortable yet refined atmosphere. Key design elements include a custom-made, curved oak display table, brass clothing racks, and a cozy seating area where customers can relax and browse the latest collections..
.
