**Yves Rocher appoints CEO of international division**.
Yves Rocher, the French beauty and cosmetics group, has appointed Nolwenn Febvre as the new CEO of its international division, effective April 1, 2023. .
Febvre has over 20 years of experience in the beauty industry, having held various marketing and leadership positions at L’Oréal, including international marketing director for the La Roche-Posay brand and general manager of L’Oréal Paris in France. She joined Yves Rocher in 2019 as the global brand director for Yves Rocher and Petit Bateau. .
In her new role, Febvre will be responsible for the strategic development and execution of Yves Rocher’s international business, which represents over 60% of the group’s total revenue. She will oversee the company’s brand portfolio, product development, marketing, and distribution channels in over 90 countries..
**Petit Bateau welcomes new CEO**.
French children’s clothing brand Petit Bateau has appointed Guillaume Darrousez as its new CEO, succeeding Patrick Pergament, who is retiring. Darrousez was previously the CEO of Okaïdi, another French children’s clothing retailer. .
Darrousez has extensive experience in the retail industry, having held various leadership positions at Carrefour and Auchan. He joined Petit Bateau in 2022 as the chief operating officer (COO)..
In his new role, Darrousez will be responsible for leading Petit Bateau’s global strategy and operations. He will oversee the company’s brand development, product design, sourcing, manufacturing, and distribution channels. Darrousez will also work closely with Yves Rocher’s international division to ensure alignment and synergy between the two brands..
These appointments reflect Yves Rocher’s and Petit Bateau’s commitment to strengthening their international presence and driving growth in key markets. The new CEOs are expected to bring their expertise and leadership to help both brands achieve their strategic objectives..
