**New York –** Frame, the contemporary fashion label founded by Erik Torstensson and Jens Grede, has unveiled plans to accelerate its global footprint with a series of new store openings and a strategic shift towards omnichannel retail..
**Store Expansion**.
Frame is set to open three new stores in the United States this year, following the recent openings of locations in Austin, Texas, and Palm Beach, Florida. The new stores will be situated in key markets including Los Angeles, Chicago, and Dallas..
In addition to its domestic expansion, Frame is also targeting international growth. The brand has signed a franchise agreement with Chalhoub Group to open its first store in the Middle East, which is scheduled to debut in Dubai later this year. Frame is also in discussions to open stores in other key international markets, including Europe and Asia..
**Strategic Shift**.
Alongside its store expansion plans, Frame is also implementing a new omnichannel retail strategy. The brand is investing in its e-commerce platform and plans to roll out a series of initiatives to enhance the customer experience, both online and in-store..
The omnichannel strategy is designed to provide customers with a seamless购物 experience, regardless of how they choose to shop. Customers will be able to browse and purchase products online, reserve items for in-store pickup, and access exclusive content and promotions..
**International Growth**.
Frame’s international expansion is a key part of its overall growth strategy. The brand believes that there is significant opportunity for growth in key international markets, particularly in Asia and the Middle East..
To support its international growth, Frame has appointed a dedicated international team. The team will be responsible for developing and executing Frame’s international expansion strategy and working with local partners to ensure a successful launch in each new market..
**Outlook**.
Frame is well-positioned for continued growth in the years to come. The brand’s strong brand identity, loyal customer base, and omnichannel retail strategy are all key drivers of its success..
With its plans for store expansion, strategic shift, and international growth, Frame is poised to become a global leader in the contemporary fashion market..
