La Redoute opens Italian subsidiary

La Redoute opens Italian subsidiary

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The French platform La Redoute

La Redoute x Sixsœurs AW2022/23 – DR

A graduate of Milan’s Bocconi University in International Economics and Management, Loredana Fartade has worked for Christian Dior

The local team consists of six employees.

In the medium term, La Redoute Italy intends to launch new development projects in the country by workng on the marketplace, but also on its physical presence, which could involve opening pop-up stores and shops.

Today, the company says it achieves more than 35% of its sales abroad, compared to 30% in 2020. “Our international development model is tried and tested. After having established the French brand, we will accelerate thanks to our new subsidiary,” says Philippe Berlan, La Redoute’s managing director since last year.

The e-tailer’s other subsidiaries are located in Belgium, the UK, Switzerland, Portugal and Spain. The export activity has been supervised since January by a new international director, Emmanuelle Cartier.

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