**FRAME Unveils Store Expansion Strategy, Growth Targets**.
**New York, 2023-07-26** – FRAME, the contemporary American fashion brand, has announced its ambitious plans for store expansion and international growth. The brand, known for its premium denim and elevated essentials, aims to establish a global presence through a series of strategic openings and partnerships..
**Store Expansion Strategy**.
FRAME’s store expansion strategy centers around creating a seamless omnichannel experience for its customers. The brand plans to open 10 new retail stores in key metropolitan areas across the United States, including Los Angeles, San Francisco, Chicago, and Miami. These stores will complement FRAME’s existing flagship locations in New York City and London, enabling the brand to reach a broader audience..
Each store will feature FRAME’s signature design aesthetic, characterized by its clean lines, timeless silhouettes, and luxurious fabrics. The brand’s denim will continue to be a focal point, alongside an expanded range of ready-to-wear, accessories, and home goods..
**International Growth**.
In addition to its domestic expansion, FRAME is also targeting international markets for growth. The brand plans to open stores in key fashion capitals, including Paris, Milan, and Tokyo, in the coming years. FRAME has already established a successful presence in the Middle East through its partnership with Chalhoub Group and plans to further expand its reach in the region..
**New Strategy**.
To support its growth strategy, FRAME has implemented a number of initiatives, including:.
* Enhanced digital capabilities: FRAME has invested in its e-commerce platform and digital marketing efforts to provide a seamless online shopping experience..
* Data-driven decision-making: The brand uses data analytics to optimize its store locations, product offerings, and marketing campaigns..
* Sustainable practices: FRAME is committed to sustainability and has implemented environmentally friendly practices throughout its operations, including using sustainable materials and reducing waste..
**Vision for the Future**.
FRAME’s ambitious growth strategy reflects the brand’s confidence in its unique positioning and loyal customer base. The brand aims to redefine the contemporary fashion market by offering a high-quality, elevated experience that caters to the evolving needs of discerning customers..
**About FRAME**.
FRAME is a contemporary American fashion brand founded in 2012 by Jens Grede and Erik Torstensson. Known for its premium denim and elevated essentials, FRAME has established a global reputation for its timeless designs and luxurious fabrics. The brand is headquartered in New York City and has stores in key fashion capitals around the world..
