**Los Angeles –** California-based menswear brand Yony has opened the doors to its first physical retail location at The Platform shopping center in the Los Angeles neighborhood of Culver City.
The 1,500-square-foot store is located at 3008 Overland Avenue in the outdoor, open-air shopping and entertainment complex and features the brand’s signature casual and sophisticated menswear designs including elevated essentials, shirting, knitwear, suiting, and outerwear.
Founded in 2018, Yony bases its designs on traditional menswear silhouettes and materials but incorporates unexpected details and a modern sensibility.
“The new flagship store is the culmination of years of hard work and dedication from our team, and we are so excited to finally share it with our customers,” said Yony co-founder and creative director Anthony Alvarez. “The store is a reflection of our brand’s DNA, and we can’t wait to welcome the community to come and experience it for themselves.”
The opening of the new store comes at a time of growth for Yony. The brand has seen strong sales in recent months, and its products have been featured in major publications including GQ and Vogue.
“We are thrilled to welcome Yony to The Platform,” said Erin West, general manager of The Platform. “The brand’s unique take on menswear is a perfect fit for our center, and we are confident that they will be a great addition to our retail mix.”
The Platform is a 23-acre outdoor shopping and entertainment complex that is home to over 300 stores and restaurants. The center is located in the heart of Culver City, just minutes from downtown Los Angeles.
In addition to its new flagship store, Yony also operates an e-commerce site, www.yonynyc.com, where customers can shop the brand’s full collection of menswear and accessories..
