**FRAME Unveils Extensive Store Expansion, Strategic Shift, and International Growth Plans**.
**New York, USA – Feb. 24, 2023** – FRAME, the premium denim and contemporary fashion brand, has announced a comprehensive plan for global growth, including the opening of new stores in key markets, a strategic shift in its retail approach, and ambitious plans for international expansion..
**Store Expansion**.
FRAME will embark on an extensive store expansion program, with plans to open 15 new retail locations in North America and Europe over the next two years. This expansion includes the opening of the brand’s largest flagship store to date in SoHo, New York City, as well as new stores in Los Angeles, Miami, London, and Paris..
**Strategic Shift**.
In conjunction with its store expansion, FRAME is implementing a strategic shift in its retail approach. The brand will focus on creating a more immersive and personalized shopping experience for customers, with an emphasis on curated product offerings, exclusive collaborations, and personalized styling services..
**International Growth**.
FRAME has identified international growth as a key driver of its future success. The brand has established a dedicated team to spearhead its international expansion, with plans to enter new markets in Asia, Europe, and the Middle East. FRAME is currently in discussions with potential partners in these regions and aims to open its first international stores by the end of 2024..
**Leadership and Investment**.
The growth plans are being led by FRAME’s Co-Founder and Creative Director, Jens Grede, and Co-Founder and CEO, Erik Torstensson. The brand has also secured a significant investment from L Catterton, a leading global private equity firm, to support its ambitious growth strategy..
**Quote from Jens Grede**.
