A.K.A. Brands lowers outlook on currency headwinds

A.K.A. Brands lowers outlook on currency headwinds

A.K.A Brands announced on Thursday financial results for the third quarter, highlighting a net sales decrease of 3.7% to $155.8 million for the three months ending September 30.

Princess Polly

The San Francisco-based company said the quarterly sales decrease was driven by a drop in the average order value, which was primarily due to changes in foreign currency rates. 

By market, U.S. sales grew to $82.2 million from $76.4 million, but the company saw a drop in its Australia market to $57.9 million, from $63.8 million, last year. The Rest of the World sales dropped to $15.7 million, from $21.5 million.

The owner of Culture Kings, Mnml, and Princess Polly said net losses narrowed to $0.1 million, compared to a loss of $9.9. million in the prior-year quarter.

“Thanks to the hard work and agility of our teams, we delivered 8% growth in the U.S. and grew active customers by 23% compared to last year. And, I am pleased that we sequentially stabilized and improved our profitability during the third quarter despite the challenging macro environment,” said Jill Ramsey, chief executive officer, A.K.A. Brands.

“Our flexible and asset-light model enables us to quickly adapt during dynamic market conditions, and we remain laser focused on identifying efficiencies in our platform while balancing growth. During the quarter, we took a number of controllable actions, including marketing spend reallocation, inventory optimizations and resource rightsizing.”

 ​As a result of the currency headwinds, the company adjusted its expectations for the fourth quarter of 2022. It now expects net sales between $158 million and $165 million and adjusted EBITDA of between $11.2 million and $13 million.

” As we look ahead, we anticipate another challenging quarter, but I’m confident that we have great brands, next-generation merchandising and marketing strategies and the necessary discipline to deliver long-term growth,” added Ramsey.


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