Bimba y Lola generates sales worth €216.5 million in 2021, up by 31.4%
EFE
Nicola Mira
Spanish fashion and accessories label Bimba y Lola
Bimba y Lola’s revenue was nearly on par with that of 2019 – only 4.6% below. This result, according to the label, was achieved mostly thanks to the e-tail channel, whose revenue grew 41% over 2019, and now accounts for 22% of Bimba y Lola’s total sales.
In 2020, as a result of the pandemic and of the temporary store closures it triggered, the Spanish label’s revenue had fallen by 27%, causing Bimba y Lola to post a €5 million loss.
International growth has been critical to Bimba y Lola’s turnaround. The label indicated that sales outside Spain accounted for 38% of the total in 2021. A positive development that has led to an acceleration of the label’s expansion plan, with Bimba y Lola entering new countries such as Germany, the Netherlands and Poland in 2021, and with the label’s launch in China planned in H1 2022.
Bimba y Lola operates 271 physical stores in 20 countries, and is present in 43 countries also through its e-shop.
