Asics said it remains Europe’s leading running and tennis brand (based on NPD data). Its strength in running was boosted by the “record-breaking innovation” last year when it launched Metaspeed running shoes “scientifically designed to support athletes to reach their personal best”.

Regional CEO Carsten Unbehaun said the EMEA division faced “significant challenges” but “ended the year stronger than ever. We continue to see more people choosing our brand to help them achieve a sound mind in a sound body. And we continue to innovate to support more people to enjoy the benefits of sport and movement, not just on the body, but also on the mind”.