Nobody’s Child and ELC shops to open in M&S stores

Nobody’s Child and ELC shops to open in M&S stores


Nobody’s Child/M&S

Like major rival Next

While the ELC shop-in-shop spaces don’t have a fashion connection, they’re hugely important because a toy shop will be a major attraction for family shoppers. The toy shops will open in 10 stores by the end of this month, including Bluewater, Longbridge and Liverpool

Director of brands Neil Harrison said the company aims to become “more relevant more often” to families and that it has already tested ELC products via its webstore.

Along with the opening of the ELC spaces, the company will also double the number of shops selling the Seasalt brand to 20 and will also add the Nobody’s Child label to nine of its stores. The company is also planning to take the Jaeger

Richard Price, MD of the Clothing & Home division, said that the 35 brands on sale through the M&S webstore have accounted for 3.5% of its online sales so far with 1.2 million people buying those brands.

Importantly, the firm said that consumers who shop for those labels tend to spend a lot more and also come back to shop again more quickly.

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