Pronovias suspends activity in Russia

Pronovias suspends activity in Russia

Translated by

Nicola Mira

Scores of international brands are suspending their activities in Russia, and among the most recent in taking this decision is Spanish bridal wear label Pronovias

A Pronovias store – Pronovias

On Sunday March 6, Pronovias stated it was stopping its activity on the Russian market (where it is distributed via a multibrand retailer in Moscow), indicating that it would fulfil any orders placed before the start of the war in Ukraine.

“We will continue to honour our commitment to the Russian brides who ordered their wedding dresses before the start of the conflict. Love will overcome war,” said Pronovias.

Pronovias is following in the footsteps of many other global labels. In Spain alone, Mango was the first to commit last Thursday, when it announced it was closing down its 55 monobrand stores in Russia

On Saturday, Inditex and Tendam followed suitZaraCortefiel

Catalan jewellery brand Tous, which has about 60 stores in Russia, did likewise. “Given the current situation and the operational difficulties it is causing, Tous is temporarily halting its activities in Russia. The group is closing down its stores, as well as its e-shop,” stated Tous in a press release published on March 5. 

The fashion industry as a whole is acting along the same lines: from luxury giants LVMHKeringChanelH&MBestseller

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