Patricia Tranvouëz steps down as CEO of Etam
Translated by
Roberta HERRERA
Roberta HERRERA
After having held the position of EtamFashionNetwork.com
Tranvouëz worked in the cosmetics industry before joining the lingerie brand a little over two years ago. She was part of UnileverLVMHSephora
Just a few months after she started leading Etam, Tranvouëz had to pilot the company through the health crisis. She additionally helped the brand launch a new concept store, brought together the lingerie and ready-to-wear lines, and amplified CSR strategies.
The company, which has 660 points of sale and recorded a 15% drop in its activity in 2020, has yet to name its former CEO’s replacement. It has also not commented on its 30 Russian stores and whether they will continue operating.