“A third of Canadian women are already turning to our nationally recognized brands for their fashion needs. By launching RCL Market, we are taking a step closer to becoming an e-commerce destination – beyond fashion and apparel – for our clients.”

“Our customers are at the core of everything we do, and this is an exciting enhancement to their online experience with us,” added Lisa Reitman, vice-president, customer experience, and co-director on the RCL Market Project. 

“We are leveraging our extensive customer insights to offer a unique and new selection of products. We continue to make the shopping experience easy and fun with this expanded business model. It’s a win-win.”

The platform is powered by Mirakl, an advanced enterprise marketplace SaaS platform. RCL Market will in fact offer products from many partners that are part of the Mirakl Connect ecosystem of high quality, curated sellers.

“Today’s shoppers want convenience, selection, and value – and they want it from the brands that they already know and love,” said Adrien Nussenbaum, co-founder and co-CEO, Mirakl. 

“As the first fashion specialty retailer in Canada to launch a curated marketplace, Reitmans (Canada) Limited is rising to the challenge, giving customers greater choice while maintaining the same great brand and experience. Congratulations to the Reitmans (Canada) Limited team on your vision and innovation. Mirakl is proud to partner with you in this exciting new chapter to accelerate e-commerce growth.” 

Last year, Reitmans announced that it emerged from creditor protection after nearly two years and $95 million paid. The Montreal-based company currently operates 406 stores consisting of 235 Reitmans, 91 Penningtons and 80 Rw&Co.