Canadian lifestyle brand Roots has announced the appointment of Leslie Golts as its new Chief Marketing Officer. Golts, who boasts extensive experience in the marketing and creative industries, will be responsible for leading Roots’ global marketing strategy and execution..
With over two decades of experience in building and executing successful marketing campaigns for leading global brands, Golts is a proven leader in the field. Prior to joining Roots, she held senior marketing positions at iconic brands such as Levi’s, Lululemon, and Nike. In these roles, she demonstrated a remarkable ability to drive brand growth, elevate customer engagement, and create meaningful connections with consumers..
Golts’ expertise in leveraging digital and social media platforms to amplify brand messages and engage target audiences will be instrumental in driving Roots’ growth and strengthening its global presence. She brings a deep understanding of consumer behavior, trends, and the ever-evolving digital landscape to the role..
At Roots, Golts will oversee all aspects of marketing, including brand strategy, creative development, digital marketing, social media, and public relations. She will collaborate closely with the leadership team to ensure that Roots’ marketing efforts align seamlessly with its overall business objectives and vision..
