France has implemented a new law that could impose fines of up to €375,000 ($416,000) on fast fashion brands that fail to meet sustainability targets or destroy unsold stock. The new law, which was passed by the French parliament in February 2023, aims to reduce the environmental impact of the fashion industry by encouraging brands to adopt more sustainable practices. Under the new law, fashion brands with annual revenues of over €50 million ($55 million) are required to: Reduce their environmental footprint by 25% by 2025 and 50% by 2030 Meet specific targets for reducing greenhouse gas emissions, water consumption, and waste generation Ensure that at least 70% of their products are made from recycled or sustainably sourced materials Publish an annual report on their sustainability performance Brands that fail to meet these targets could face fines of up to €375,000 ($416,000). They could also be banned from using certain marketing claims, such as .
France Fashion Bill: Fast Fashion Brands May Face Fines of Up to €375,000 over Unsold Stock
