Mara Beauty Founder Allison McNamara Drops Her Skin-Care Routine

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Allison McNamara was pretty much born to shine—or in her case, glow. The Mara Beauty founder chose the name of her clean skin-care line to reflect the last four letters of her name, but also because mara means “sea” in Gaelic. She was inspired by Sea of Marmara in Istanbul, hence the brand’s #SeatheGlow tagline that can be seen on everything from her packaging to social media. 

But it’s more than just clever marketing that has garnered the brand plenty of celeb devotees and makeup artists. The algae-infused line is sustainably sourced via wild collecting in France and Ireland and is the closest I’ve found to bottling that just-from-the-spa glow that we all seem to be searching for. In fact, it’s why I named Mara’s latest launch—the Algae + Zinc Sea Kale Sunscreen Serum—one of the best beauty picks of 2021. 

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