New trend? Lourdes Leon, daughter of Madonna and high school GF of Timothée Chalamet, stars in a new fashion campaign wearing a bag as clothes. Specifically, the “chain bag” from Dion Lee, which someone has fashioned into a bikini…harness…swing? Which you can see here.
In another ad for the brand, portraying a photo shoot in downtown NYC, the up-and-coming model wears nothing but boots and her own hair, which she is also climbing, Rapunzel style. You can see her looking at the resulting photos, once again rocking Just A Chain.